This Virtual Soldier's Speech Explains How to Have True Purpose in Life Cover

This Virtual Soldier’s Speech Explains How to Have True Purpose in Life

Humans are agents of change.

From the moment we are conceived, our body begins to evolve. It grows until we’re born, and then it grows some more. Our bones, cells, muscles, even our brains — they constantly renew themselves. Day after day, month after month, year after year. It all changes until it can’t change anymore.

In time, we start to decay. Decay, too, is change. It’s not a bad thing, you know? As Steve Jobs said, “Death is very likely the single best invention of life. It clears out the old to make way for the new.”

We don’t change just on the inside. Between birth and death, we change everything we interact with. We change nature, culture, and others. Throwing a rock is change. Discussing remote work is change. Patting a friend on the back is change. Even sleeping is change.

Change is the most human thing we do — and the most powerful way to enact change is through purpose.

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The Plus-and-Minus Theory of Living Happily Cover

The Plus-and-Minus Theory of Living Happily

On most days, I don’t shower to not feel dirty. I shower to feel clean. It may not sound like it, but there’s a difference.

Have you ever wasted away in bed for a few days until, at some point, you couldn’t stand your greasy hair anymore and lugged yourself into the shower? If so, by turning on the water, you took care of what Frederick Herzberg would have called “a hygiene factor” — pun present but not intended.

In his 1959 book The Motivation to Work, Herzberg, a clinical psychologist and professor, introduced a model of motivation called “the two-factor theory.” It stipulates that in order to feel happy in our jobs, two conditions must come together: a lack of dissatisfaction and a presence of satisfaction.

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If You Want to Be Happy, Learn to Love the Little Things Cover

If You Want to Be Happy, Learn to Love the Little Things

I’ll never forget the day I got to drive my friend’s Ferrari. I had been staring at Ferrari posters in my bedroom since I was five, so it was a dream come true.

I’ll also never forget what he told me a few years later: “The car now means absolutely nothing to me. I’ve grown 100% used to it. It’s sad, isn’t it?” He sold it soon after that.

The only car I’ve ever owned was a first-generation BMW 1 Series. Here’s a picture from the day I picked it up:

For many people in Germany, even people my age — and even back then — a car like this was nothing special. But to me it was.

I still remember the unique government program that made it affordable, the sound of the handles when opening the doors, and the feel of the materials inside. I remember the whirring of the engine, the vibration of the tires rolling around a corner, and the click of the locks opening as I pressed the button on my remote control key.

It was always a good moment, approaching the car. I saw it standing there, always in the same corner of the square in front of our house, always ready for another adventure. I knew we were about to embark on a new journey together, and that made me happy. Would it be a short trip to the gas station? A long drive back to college? Whichever it was, I knew I had my Bavarian companion to rely on. Music on, sunroof open, gears falling into place.

I only owned that car for two years, but I never got tired of it. I always enjoyed climbing into the driver’s seat once again. How can one person grow completely indifferent to a Ferrari, while another cherishes every second with their tiny BMW? “Well, you’re a car nut, Nik! It’s easy for you to enjoy any car,” you might say, and to that I can only respond, “You’re probably right.”

Then again, I’ve had that same, joyously-approaching-the-car-feeling many times since selling my BMW — and that was ten years ago. Therefore, I have a theory: I think I’ve learned to love the little things.


Every morning, I step inside the small, Middle Eastern café across the street. Beneath cannolis in a glass display, the counter bends and stretches towards the far end of the restaurant. Wooden chairs and tables rest amidst a sea of green. Plants on the wall, plants on the ceiling, plants on the floor. The king of this urban jungle casually leans against the counter. “Good morning! What can I do for you?” the manager asks. “One cappuccino to go, please!”

Then, the magic begins. Their device is no mere coffee maker. It’s a whole apparatus of alchemistic instruments; an Italian portafilter — the Ferrari of coffee machines. Dynamic displays show temperature and pressure. The coffee is ground on the spot, the milk freshly steamed. After a complex series of physical and chemical micro-processes, the prized brown liquid drips into a biodegradable cup. It may as well be gold. Without having to ask, the manager puts chocolate powder on top. “Here you go!”

£3.20 is an insane amount for a tiny cup of coffee. That’s $4.37. Or 3.83€. A few months ago, it was £3.00. That’s a near-7% increase. Then again, coffee beans now cost twice as much as they did a year ago. I guess 7% is not so bad.

There’s so much fortune in this interaction: My girlfriend living in a nice area with a nice restaurant across the street, the manager of which happens to know how to make the perfect blend of milk and coffee. Me being able to afford £3.00 a day for such a treat and not even needing to worry about a 7% price increase. Of course, we worked hard to get here, but just because you deserve something does not mean it’s not worth pointing out.

In fact, the longer you can appreciate something long after you’ve earned it, the happier you’ll be. Thankfully, the smell of great coffee never gets old.


Ding! “9th floor,” the robotic, female voice announces. Fresh, warm cappuccino in hand, I make my way to the rooftop garden.

Behind a glass door lies a beautiful maze of stone, wood, grass, earth, and plants. It’s not a huge space. A few shaded benches, a small patch of green, and a rectangular walkway that goes all around — but dropped into the middle of what feels like a roundtable discussion among a dozen high-rise buildings, it’s nothing short of a sanctuary.

London isn’t exactly known as the world’s tanning bed, so whenever the weather doesn’t look too much like Game of Thrones, I go to the rooftop for all of five minutes before starting my day. When the sun is out, I just stand there, shamelessly absorbing my dose of rays. When it’s a bit foggy, I test how far I can see. In the distance, Canary Wharf, London’s finance hub, presents me with its best LA impression. Seagulls are scanning the rooftops for scraps.

Inside their glass boxes, people type, stitch, and talk. They fold, pace, and file away. Around me are hundreds of apartments, home to thousands of people. The garden connects two 20-story buildings — yet none of their inhabitants are here. Nine out of ten times, I’m alone on the rooftop.

“Where is everybody?” I wonder. Are they too busy for five minutes of beauty? Do they even know this garden exists? “I can always go there” is the death of every local. After all, how local will you truly have been if you were always physically present but never truly there?

It’s a fascinating thing, this temple in such a secular place — self-evident to those who can access it but rarely do, yet almost certainly a miracle to those who’ve never known the splendor of modern metropolitan compounds.

I sip on my cappuccino. Three more deep breaths. Ahh! Okay, time to go back inside.


If you want to be happy, learn to love the little things. If you want to love the little things, understand the following:

Gratitude is not a creativity exercise. It’s a gratitude exercise. You don’t need a new thing to be grateful for each day. In fact, the more you realize it’s the same things, over and over again, that make you feel warm, sheltered, and loved, the easier it’ll be to savor those things — and find true, lasting contentment in them.

Hedonic adaptation is the treadmill that adjusts its speed to keep us running after happiness without ever catching it. Making a habit of loving the little things is how you step off, step outside, and marvel at everything life has to offer, allowing you to come to just one conclusion:

You don’t need anything more than what you already have — because the little things are, actually, the biggest things of all.

There Are Only 3 Ways to Live a Happy Life Cover

There Are Only 3 Ways to Live a Happy Life

What happens after you die?

In his book Sum, neuroscientist David Eagleman provides 40 different, often contradicting answers to that question — some harrowing, others hilarious. What if God allowed everyone into heaven, but then we’d all complain about being stuck there with one another, concluding it is, in fact, hell? What if God turns out to be a microbe, completely unaware humans even exist?

Maybe you’ll continue life in a world inhabited only by the people you already know or be forced to live each moment again, grouped by similarity. Four months of sitting on the toilet followed by three weeks of eating pizza, after which you’ll have 24 hours of nonstop stomach cramps before sleeping for 30 years straight.

Despite conjuring stories that happen exclusively in a place from which we can’t return, (and that we therefore know nothing about) Sum holds profound implications about what we might choose to do in the here and now. The mere idea of accidentally becoming a horse in your next life, realizing only in the last second how great it was to be human, could be the exact hoof kick you need to finally start writing your novel, for example.

Sum is Derek Sivers’ single-favorite book of all time. Whichever specific tale it may have been that spurred him into action, one day, he decided to write a book just like it, except he’d answer a different question — a question even more important than what’s beyond death, with even greater indications: While we are on this earth, how should we live?

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Don't Set Goals Cover

Don’t Set Goals This Year

The more New Year’s resolutions you set, the faster you’ll feel like a failure.

I used to pick five, seven, ten new goals each year. Sadly, making it from New Year’s Eve to January 1st never turned me into Superman. I was still the same old me, still hopelessly overwhelmed with trying to change too much all at once. Within a month or so, I failed and had to start over. Smaller. With lower expectations.

For a few years, I gave up on resolutions entirely. Then, instead of a barrage of targets, I tried setting one goal, and that worked a lot better. The real game-changer, however, was using a different concept altogether. That concept is a theme.

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Routines vs Rituals Cover

Protect Your Routines, Not Your Rituals

When I don’t leave the house, I won’t get much done. That’s the deal my brain has struck with itself. Little of my best work has happened at home. I’ve always been most productive when I separated the two, and being self-employed while living in a studio apartment has only confirmed that trend.

It doesn’t matter when I leave the house. As long as I do and arrive at an office, a Starbucks, literally anywhere with wifi, productivity will follow. The other day, I went to WeWork at 6 PM on a Saturday to shop Christmas gifts. It worked! Even a task as trivial as booking a train ticket, I’d rather do “at work” if you gave me a choice.

Lately, my mornings look like this: I wake up at 7, drink water, and brush teeth. I do some push-ups, some sit-ups, and shower. I meditate for 10–15 minutes, get dressed, grab a banana or prep some food, and go. That’s a lot of stuff. The part that matters, however, is that I leave the house. I could skip all the rest, and sometimes, I do. I might meditate at work or shower at night. I’ll move my workout or get food on the way.

The point here is that some habits deserve protection, whereas others do not. To determine which is which, I like to separate them into two categories: Routines vs rituals.

A routine is a recurring, cornerstone behavior that enables many others. It should be flexible in how you do it, but the fact that you do it is important to who you want to be. In my example, leaving the house is a routine. It doesn’t matter when I do it, and there are a million places I could go, but I know leaving the house makes me productive — and I want to be a productive person. Therefore, it’s a routine I must protect.

Showing up for practice is a routine. Cooking your own food is a routine. So is listening to your partner. There are many ways to live up to these routines. One day, you practice the topspin by yourself. On another, you have a session with a trainer. But you’re always showing up to practice tennis. Similarly, there are a million dishes you can cook, and which one you pick will depend on your mood and what you have in your fridge — but if it’s important to you to only eat what you’ve prepared, you’ll find a way.

A ritual is a fixed, intentional expression of who you are. It’s an exact set of steps, done in a certain way. If you go out of said way, you’ve failed to perform the ritual correctly. For me, doing 50 push-ups is a ritual. I’ve never been an exercise nut, but I do pride myself on moving a little every day. I’ve done 50 push-ups for so long, doing 10 no longer feels valid. The ritual has become fixed. At the same time, a million options would suffice my “move a little” criterion. I could switch to jumping jacks, squats, or running around the block any day of the week, and that’s important to remember. My rituals are expressive, not aspirational. Therefore, I should keep adjusting them as I go.

For religious people, lighting a candle is a ritual. So is meditation. Drinking coffee can be a ritual, as can making your partner’s bed and the 7-minute ab workout. People love to argue about the rules of various rituals, but in truth there are as many rituals as there are ways to do them. Even if others disagree with you, you’ll always have a specific idea of what it means to perform a certain ritual “correctly.” In that sense, each ritual is rigid on its own, but there are countless ones you can choose from to show who you are.

Routines determine your identity, rituals merely express it.

If I wanted to be “a fit person,” I wouldn’t keep doing 50 push-ups. I’d commit to the routine of “working out,” and the rituals I’d pick as part of living up to that commitment would change drastically over time. I’d also do a whole bunch of other things, like reading fitness articles while sitting on the toilet and curating workout playlists. Many non-ritualistic behaviors would follow. The routine would encompass many rituals, but it would be a lot bigger than the concept of rituals altogether.

Naturally, there are exceptions. Some rituals are so important, almost all of us perform them. Brushing our teeth, for example. But those are far and few between. For the most part, rituals serve the sole purpose of enabling our routines. Therefore, if they get in the way, it is our duty to change them.

Writing is one of my routines. It’s important to me to do it regularly. Coffee is a ritual to help with said routine. The smell, the taste, the feeling of a warm cup in my hand — it just gets the muse talking in the morning. There is, however, a limit to this ritual: If I perform it more than once or twice a day, it stops supporting my writing and starts hindering it.

I go from alert to jittery and from focused to distracted. After my third cup, I can no longer sit still, and neither can my brain. It races from thought to thought, from browser tab to browser tab, and my word count goes downhill. If I have coffee too late in the day, it even affects my sleep and thus next day’s performance! Clearly, this ritual needs to be reined in to serve its purpose.

On a good day, I’ll only have one coffee. I’ll combat post-lunch tiredness with a break or a walk, or I’ll have tea to simulate the feeling minus the caffeine. That’s a ritual well-swapped! Whatever it takes to aid the routine. Similarly, if I insisted on all my morning rituals, on some days, I’d lose all my writing time! What does it matter how good they are individually if, collectively, they prevent me from doing the most important thing? That’s why sometimes, I shorten my mediation or workout or shower in the evening.

You can’t have many routines. They grow quickly. The more you do them, the more meaningful they’ll become, and the more space in your life they’ll take. That’s a beautiful process, and even when it gets boring, a good routine will offer enough room for a break, be it a literal one or a change of rituals and patterns. Your tolerance for routines should be high. They’ll carry you to your goals. Better yet, in time, they’ll become their own reward.

Rituals, on the other hand, should be like books in a library: As long as you only pull them out when you need them, you can’t possibly have too many. Insist on doing them all at once, all the time, however, and you’ll become a fanatic. Consider “The Power 5,” a cheat sheet from billionaire trader Paul Tudor Jones’s early days:

Five times a day on each and every trading day, I will break from the momentum of the moment and take control of all trading situations by reestablishing my vision, my game plan, and my invincible physiology. I will enter my Power Room, drink fresh water, take 3 deep abdominal breaths, and take the following 5 steps…

It only gets more ridiculous from there. “Be Mr. Tough and hold contempt for the weak trader!” “Take pain! Take pain! Take pain!” No matter how much you love them in isolation, a long list of rituals compressed into one big ceremony will often feel like a cultish rite, and if you perform said rite five times a day, when will you get anything done?

Rituals are the gears in your routine machine — interchangeable parts of a much larger whole. Rituals are the means, the routine is the end. Treat your rituals like a general treats his soldiers: Value them, respect them, but dismiss them when their service is done. Let them rest once they’ve done their fair share, and if the situation requires it, swap one out and put in another. Some, you might not replace at all.

Protect your routines, not your rituals. Use one as the tool it is to maintain the other — nothing more, nothing less. Stay flexible, replace good with better, and throw out what doesn’t work as soon as it stops working — and yes, that does include our new ideal of working from home.

Sometimes, the Work Is Easier Than the Workaround Cover

Sometimes, the Work Is Easier Than the Workaround

When my favorite writer stopped writing, I decided to save all his articles, lest he delete them. I knew I could save them one by one in Evernote, but since he had published over 100 pieces, I thought there might be a way to avoid this tedium.

I asked a developer friend for help, and he referred me to another mutual friend of ours. I messaged that friend on Slack but didn’t get a response. A week later, I emailed him. A few more days went by, but then, he responded.

My friend suggested two scraping tools for the job. I started comparing their features and pricing. As it turned out, one tool would limit exports on a free trial, so I went with the other one. I downloaded it, installed it, and made an account.

The tool was pretty technical, so it took a while to grasp the basics. Eventually, I got it to load my favorite author’s index page, where all his stories were linked. Then, however, the tool required making complex workflows, and to top it all off, it only seemed to export to CSV, not PDF.

At this point, I finally decided the juice was no longer worth the squeeze. I sat down after lunch, sipped some coffee, cranked up the music, and went to work. One by one, I opened each article in a new tab, clicked the Evernote Web Clipper, chose the right output settings, and saved it.

Some pages took forever to load. Chrome groaned under the pressure. Evernote kept changing its settings, so I had to fiddle with them each time. After about an hour, however, I made it. There it was: My favorite author’s entire essay collection, preserved for future readings.

All in all, saving 100+ articles by hand was boring, tedious, and eye-roll inducing. I felt grumpy, annoyed, and frustrated at times. In short, it was exactly what you’d expect it to be. It was also, however, the 100% right thing to do — the shortest path to results, and thus the quickest way to satisfaction.

“Work smarter, not harder!” It’s a piece of advice cited like gospel in meetings, speeches, and job interviews. But how much time do you spend trying to out-smart the work? Isn’t thinking the hardest work of all? Thinking a lot without meaningful breakthroughs — there’s hardly a faster way to exhaustion.

Sometimes, it’s better to admit you’re not that good at it. Sometimes, the work is easier than the workaround.


“The long way is the shortcut,” says entrepreneur and author Seth Godin. When it comes to strategy, that’s easy-to-take advice. Of course you shouldn’t rush your novel, launch your business without a plan, or sell out your audience for a quick buck.

But what about tactics? What about the everyday chores life asks us to grind through? Here, we resist the high road for its seeming length when, often, it is not just the ethically sound but actually the shortest — albeit strenuous — path to success. That doesn’t make any sense.

This week, my year-long struggle with taxes came to a head: The government wants to see proper invoices, including names, addresses, and VAT charges. When you’re a German sole proprietor with strangers abroad buying your online courses based solely on an email address, however, that’s easier said than done.

I had spent months looking for a solution. I tried every accounting software, every table-formatting trick, and every bulk import tool I could find. In the end, what did it come down to? Me, sitting on a couch at WeWork, manually generating 400 invoices by hand to submit at the last minute — and you know what? Once I got started, it wasn’t that bad.

In fact, doing accounting — something I hate with a passion — the hard way, taught me several valuable lessons. For one, I learned that I can (still) focus on one task for five hours straight. For another, I realized that, despite hating it, I can take care of my books well enough for them to be presentable. Finally, and this is the big one, slicing through one tedious task gave me the courage to not shy away from another. I’m sure my article-saving stint had a similar, confidence-boosting effect.

We tell ourselves we’re being smart for avoiding the work, but the truth is that only applies in certain scenarios. When the work repeats endlessly, for example, or when it’s impossible to deliver it on time. If it’s a one-off project you are uniquely prepared to do well, however, wasting time on workarounds is a distraction. It’s a pseudo-justifiable symptom of what’s really going on under your skin: You are afraid.

You’re afraid of monotony, misery, and frustration. You’re afraid your ego might shatter when it catches you doing menial work. You’re afraid you might fail despite doing the right thing — what if you take the high road, the long road, and you still won’t reach your destination? You’re afraid you’re not cut out for the simplest solution. If you type the wrong thing on the invoice, there’s no software you can blame. Most of all, however, you’re afraid grinding it out will work. What if grunt work turns out to be smart? Terrifying! After all, there’d be no reason left to avoid it.

When he went skydiving, Will Smith learned that “the point of maximum danger is the point of minimum fear.” He had spent an entire day fretting, only to feel blissful and excited at the exact time when he had the most reason to worry — the moment he jumped out of the plane. He wondered: “Why were you scared in your bed the night before? What do you need that fear for?”

Now I don’t know much about extreme sports, but my recent bouts with banal tasks indicate Will’s lesson runs parallel to how we should approach our everyday jobs: “The point of maximum friction is the point of minimum fear.”

Once you get going, you’re going — and in the going lies peace of mind. Your unfounded worry disappears, and with each sigh-accompanied step, you’re accelerating towards your goal. It doesn’t matter if you walk slowly, if you think the work is beneath you, or whether you know someone else could have done it faster. What matters is you’re the one doing it, and you’re still here, so, ultimately, life can’t be that bad. It’s the kind of tangible proof no amount of thinking can conjure, and that’s why grunt work has value beyond its results.


There’s a scene in Game of Thrones where, after being taken in by a not-so-kind stranger, two members of the Night’s Watch, a once revered military order charged with protecting the world, are shoveling pig poop out of a latrine.

“When people talk about the Night’s Watch, they never mention the shoveling,” Grenn says. “Or the shit,” his friend Edd comments. “They tell you about honor, pardoning crimes, and protecting the realm, but shoveling really is most of it.” “And getting attacked, or killed, or worse.” “And that. But when you’re not getting attacked or killed, usually you’re shoveling.”

I haven’t watched all of Game of Thrones, but I doubt the fate of any one character in that show is preferable to whatever constitutes your everyday shoveling. Yes, work sucks sometimes. It’s not all collecting checks and after-work margaritas. Often, your biggest win of the day will be produced by shoveling a pile of shit — I mean, papers — from one side of your desk to the other. That may not be sexy, but it proves that, especially when we feel the most resistance towards it, shoveling is, usually, the right thing to do.

When an unpleasant task stares you in the face, do look for the obvious detour. But when there’s none to be found, don’t keep scouring the digital forest for hours. Let out a “pfff” if you must, but then, like Edd and Grenn, relent with humor to your immediate fate: “Ah, look. More shit. I was starting to wonder what to do with the rest of me day.”

Step up to your role in the small scheme of things, and before you know it, you’ll see: Small roles are not to be feared. They give us strength to star on bigger stages, and without them, the shoes of our heroes will always feel too big to fill. Work smart, sure, but remember that includes knowing when working hard is the smartest thing to do.

What Makes You Attracted to Someone?

What Makes You Attracted to Someone?

Why do you keep dating douchebags? How come you can’t you get over your ex? Why do some relationship feel effortless, while others force us to try very hard? The answer to all of these questions lies in understanding attraction.

I’m not talking about sexual attraction, although what I’ll share will, to some extent, explain that too. I mean attraction as in: “Oh, I like that guy!” The kind of attraction that’s natural, effortless, and that you might feel towards a great deal of people, even if you don’t have any agenda involving them whatsoever.

It’s a good thing, this attraction. It allows humans to get along, which, in a world this crowded, becomes more important by the day. When you easily hit it off with others, you can seamlessly navigate thousands of relationships, no matter how microscopic their role in your life may be. Which do you prefer? A queue at the bakery in which everyone gives each other the death stare, or one with light banter and the occasional, “No way, I always go for the chocolate-frosted ones too!”?

As we shall discover, this last bit of “me too” is a key element of attraction: Likeness breeds liking. I mean, it’s in the word, isn’t it? “Josh likes Trina” indicates that, in one way or another, Josh and Trina are alike. This phenomenon is so universal, it lets Seth Godin explain marketing in a single sentence: “People like us do things like this.” For now, let’s remember that since likeness is easy to find, so is attraction — and that turns our superficial chemistry into a double-edged sword.

If you quickly relate to others, beyond forging genuine friendships, you’ll also connect with many people that, ultimately, don’t belong into your life. Sometimes, that connection extends far beyond a brief encounter at the bakery, and that’s when things get complicated: A shared love for jello shots becomes a six-month stint of endless arguments. A brutal assignment survived together makes you cannon-fodder for your coworker’s quest to get promoted. That’s attraction leading us astray, and the consequences hurt.

While it won’t prevent you from ever falling for the wrong person again, understanding why attraction forms is the first step towards getting better at knowing when to trust your attraction and when to double-check your gut.

“Knowing” is the key word here. That’s where the answer to the seemingly simple yet surprisingly complex question of “Why are we attracted to people like us?” begins. Given humans have been trying to understand each other since the dawn of time, it might come as a little less of a surprise that that answer can be found in a 2,000-year-old book.

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You Must Meme Your Dreams Into Existence Cover

You Must Meme Your Dreams Into Existence

Why is America “The Greatest Country in the World™?”

Unlike Italy (Caesar), Greece (Alexander the Great), and Mongolia (Genghis Khan), America never ruled half the known world. In fact, America is only 200 years old. It’s one of the youngest countries of all.

So why do they get that slogan? America gets that slogan because for all 200 of those years, they’ve been yelling it at the top of their lungs. When the founding fathers put their signatures on that document, they said: “This is what makes a country great.”

Ever since, America at large has been saying, “Look! This is what makes a country great. And we’re doing it! Look at us! That is why our country is the greatest.” It’s marketing — but it works.

“Which country is the best?” is a stupid question, of course, but let’s ignore that for a second. For any of the years it has existed, including this one, you could argue a thousand ways that America is not the greatest country in the world. You could use facts. You could use opinions. You could use ideas. What about originally taking the land from Native Americans? What about slavery? What about the problems with energy, finance, poverty, food, race, and a million other things? Every country has problems. America is no exception.

And yet, if you could put your ear on the global chatter-chamber, you’d find there’s no debate: By and large, people around the world agree that the USA are “The Greatest Country in the World™.” It might not be more than half the global population, but it sure is a hell of a lot more than just the 328 million people who live there. How many dream of moving to the USA? Billions.

USA wins, and it wins because when it comes to “the country reputation scoreboard,” Americans have made up a competition and declared themselves the winner. They’ve memed the outcome they wanted into existence, and even if the memes were just made up, the result is very much real.

Achieving your dreams works the exact same way.


The sooner you wrap your head around the fact that all large-scale change must — in large part — be memed into existence, the better. It’s not all of it but most of it.

Most people don’t want to accept this. People who don’t understand Bitcoin, the GameStop drama, or how Trump could ever win the election want logical explanations for why things work.

“But it’s not backed by anything.”

“But it’s not a good stock fundamentally.”

“But he’s not equipped to be president.”

The truth is most things work because we collectively decide they should. Much more so than with facts and figures, we back them with belief — and human belief is one of the most powerful forces in the world. The story matters more than the data.

If we could travel through time and be there for some of the big moments of history, we’d understand this much faster. Imagine how skeptical the first users of paper US dollars must have been. “What the hell is this? I can’t bite on it to verify it’s real. It’s just paper!” Imagine how freaked out people were by the first light bulbs. “It must be witchcraft! They should hang this Edison guy.”

Early on, Martin Luther King was just a hot-headed guy with crazy ideas. So were Newton, Steve Jobs, Lady Gaga, and Amelia Earhart. Then, the story changed.

When you actively try to change your story, you are taking back your power. You’re starting to meme your dreams into existence.


There’s a great scene in The Dark Knight where Alfred explains why Bruce doesn’t have what it takes to defeat Bane: “I see the power of belief.”

A few weeks ago, Jake Paul knocked out Ben Askren in the first round. How can a Youtuber (repeatedly) beat professionals? Training, circumstance, luck — sure, but at some point, you have to admit: “I see the power of belief.”

Ten days before the fight, one of Jake’s security guards died. That guard told Jake he had a dream of him knocking out Ben in the first round. Imagine what it feels like to fight for that. Imagine the power of belief. Can you feel it? Goosebumps.

Of course, Batman ultimately does defeat Bane, but not because of his renewed physical strength, better gadgets, or smarter ideas. He wins because he fights for something bigger, something he believes in so much that he makes all the above happen in the first place. Belief is a self-reinforcing loop.


If you want something, you need to tell yourself a story that leads to it. In that story, you must be the hero. Then, you keep telling it to yourself and everyone you come across.

“I’ll write the most popular young adult novel ever.”

“I’ll be the first person on Mars.”

“I’ll make green beans the most desirable food in the world.”

It matters not how asinine or unrealistic the story is. What matters is that it offers the power of belief — to others, but especially to you. You don’t need the facts on your side because if you persist with your story, the data will change over time.

When it comes to understanding what happens in the world as well as making your dreams a reality, the story isn’t everything, but it’s probably more than half. In today’s world of global awareness and instant story-spreading, don’t let anyone tell you what you can and can’t do. Decide what the story will be, then insist on it with your words and actions. One day, it is bound to happen.

Just like, one day, someone decided America should be the greatest country in the world — and today, that’s a story billions of people believe.