When people sign up for my newsletter, they instantly receive an automated email that asks them: “What’s one thing you struggle with?” Some consider this a marketing trick, but for me, it’s a once in a lifetime chance to talk to readers, say hi and try to help them however I can.
Nevertheless, it does have a research benefit to it: I see which problems keep coming up and what bothers my audience the most. I’ve written so much by now, that most of the time, I can recommend a particular resource for any given issue.
Recently, one question kept coming up, which I found myself unable to send people a resource for. It’s a question about projects. A question about starting. Here are three reader responses, all from this week, aimed at it:
“I want to start a business, but hardly have the money or the idea for it!” –Vishal
“I started learning magic tricks long ago, but I never take the time to share my tricks online. There are a few on youtube and I really wanted to share more.” –Flavien
“Being disorganized and lacking focus. I’m a certified NLP trainer and looking to start my own business as a Learning Coach for children. Yet I spend my days on chores, cooking and computer based admin stuff.” –Megan
Can you spot the question? Here’s the one I see: “How do I start a passion project?“
Today, I’ll do my best to answer it. But first…why is it that question?